Do you wonder what you should blog about if you have a blog or just Instagram? Do you want to know how to get your readers interested in your art and how to pull in your target market?
I constantly get asked about this. And, here are the 5 blog or Instagram posts topics that I always recommend:
1. How you became an artist.
Your blog readers want to know more about you, especially if they read your blog regularly. Knowing why and how you became an artist helps your readers feel more connected to you which also means they’re going to be more likely to buy from you.
So, what’s the story? Did you always know that you were meant to be an artist? Did people support you when you told them you wanted to be an artist or did they encourage you to get a “real” job? Did you transition from a paralegal to an artist after many years of making your art part-time?
It doesn’t matter what the story is—it just matters that you tell it. Once you’ve written it, consider including it on your “About” page, so it doesn’t get buried in your archives.
2. Your specialty and why you choose it.
If you’re a mixed media artist, how did that end up happening? When did you first learn about mixed media art and why did you fall in love with it? If you’re a sculptor, what led you down that path?
Talk about the different types of art that you’ve attempted and why you chose watercolor painting, fiber art, or photography. Tell the journey you took to find the type of art that makes your heart sing.
3. The story behind a piece of art.
This is something you should do over and over.
Often, artists ask me how to write product descriptions that will appeal to their target markets. One of the main tips I tell them is to include a small piece of the story behind the piece of art in the product description. Now, you don’t want to include five paragraphs on why you painted a bridge in the product description. You’d just want to include the gist of it. But, you could include the 5 paragraph story in a blog post.
If you do this, you should link to where your readers can purchase the piece of art. You should also link to the story in the product description in case potential customers are interested in reading more.
4. Your inspiration.
Readers and potential customers want to know where you draw inspiration. This is another post that will make your readers feel more connected to you and your work. You could break this down into a series of posts:
People that Inspire My Art,
Places that Inspire My Art,
Things that Inspire My Art, and Colors that Inspire My Art.
Include pictures of art and links to where it can be purchased with each post.
5. Your creative process.
People who appreciate art are often fascinated by the artist’s creative process. Show pictures of your art in stages and explain your process or show a fast-moving video of you making a piece of art. This helps your readers feel more connected, but it also shows them the intensity and time that goes into the art that you create.
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