Artist in the Big City Newsletter | Alexandra Novik-Khamis

Think about it this way: when a newsroom posts a new story on its website, it’s up to the reader to 1) visit the website and see the story or 2) come across the story via social media.

An email newsletter allows newsrooms to send new stories and coverage directly to readers — a notification and nudge that helps direct the reader’s attention.

An email newsletter is like a friend who checks in every day like clockwork. With this direct connection comes great responsibility, including considering whether the content in your email is worth landing in your audience members’ virtual “living room,” (aka, their email inbox), and using the direct connection to responsibly engage with your audiences.

This is a newsletter for people who like to know how real unique (and maybe not so much) artworks are made.

I paint daily and create art using different materials and share as much as I can about the process. Every week I publish a new artwork and also my work-in-progress videos and vlogs.

Thanks for reading, and don’t forget to subscribe to my newsletter.